Myntra Style Score: What It Is & How to Improve It (2024)

If you're selling fashion on Myntra, you've probably noticed that some products get way more visibility than others—even when the price and category are similar. The secret? Myntra Style Score.

This score directly impacts where your products appear in search results and category pages. A higher Style Score means more eyeballs, more clicks, and ultimately more sales. But here's the problem: Myntra doesn't publish an official guide on exactly how it works.

In this article, we'll break down everything we've learned from working with 500+ Myntra sellers—what the Style Score actually measures, why it matters, and most importantly, 7 proven tactics to improve it.

What Is Myntra Style Score?

Myntra Style Score is an internal ranking metric that evaluates how well your product listing matches what buyers are looking for. Think of it as Myntra's way of answering: "Should we show this product to shoppers?"

The score typically ranges from 0-100, though sellers don't see the exact number. Instead, you see the effects: products with higher scores rank better in search, get featured in "Similar Products" sections, and appear in personalized recommendations.

Why Style Score Matters More Than You Think

Here's a real example: Two sellers listed identical kurta sets at ₹899. Seller A had a Style Score around 65. Seller B had a score around 85. Result? Seller B got 3.2x more impressions in the first month, even though both had similar reviews and pricing.

The difference wasn't the product—it was how Myntra's algorithm perceived the listing quality.

What Factors Affect Your Myntra Style Score?

Based on data from hundreds of sellers and Myntra's own seller guidelines, here are the key factors:

1. Image Quality & Consistency

This is probably the biggest factor. Myntra is a visual-first platform, and their algorithm heavily weighs:

• Resolution: Minimum 1000x1000px, but 2000x2000px performs better
• White/light grey background: Clean backgrounds boost scores
• Multiple angles: Front, back, side, close-up details (6-8 images ideal)
• Consistent lighting: No shadows, uniform brightness
• Model photos: At least 2-3 lifestyle shots showing fit and drape

Products with professional photography score 15-20 points higher on average than those with amateur phone photos.

2. Title & Attribute Completeness

Your title must follow Myntra's format exactly:

[Brand Name] [Gender] [Color] [Product Type] [Key Features]

Example: "Libas Women Pink Floral Print Anarkali Kurta"

Beyond the title, fill out every single attribute:

• Fabric type
• Occasion
• Print/Pattern
• Sleeve length
• Fit type
• Wash care
• Weave type (for sarees, fabrics)

Incomplete listings get penalized. We've seen scores jump 10-15 points just by filling missing attributes.

3. Size Chart Accuracy

Myntra cross-checks your size chart against thousands of similar products. If your measurements are wildly off or missing, your score drops.

Always provide:

• Chest/bust measurements
• Waist measurements
• Length measurements
• Size recommendations ("Model is wearing size M, height 5'8"")

4. Product Description Quality

A good description is 150-250 words with:

• Fabric details and feel
• Styling suggestions
• Occasion appropriateness
• Care instructions
• Unique selling points

Avoid generic copy-paste descriptions. Myntra's algorithm can detect duplicate content across listings.

5. Return Rate & Customer Satisfaction

This is indirect but crucial. Products with high return rates (especially size/quality issues) see their Style Score gradually decline. Myntra tracks:

• Return rate percentage
• Reason codes (size issues, quality issues, color mismatch)
• Review ratings (products below 3.5★ get deprioritized)

6. Inventory & Stock Availability

Running out of stock frequently hurts your score. Myntra wants to promote products that are reliably available. Maintain stock across popular sizes (S, M, L, XL) and restock within 7 days of going OOS.

7. Pricing Competitiveness

While not the biggest factor, pricing matters. Products priced 20-30% higher than similar items (without justification like premium fabric or brand equity) get lower scores. Myntra's algorithm compares your price to category averages.

7 Proven Tactics to Improve Your Myntra Style Score

Tactic #1: Upgrade Your Product Photography

If you can only do one thing, fix your images. Here's the checklist:

• Hire a professional photographer or use a lightbox setup (₹5000-15000 investment)
• Shoot 8 images minimum: front, back, left, right, close-up fabric, close-up embroidery/details, 2 model shots
• Use pure white (#FFFFFF) background for flat lays
• Edit images to 2000x2000px resolution
• Ensure color accuracy (no oversaturation)

Pro tip: Take lifestyle shots with diverse models if possible—different body types help buyers visualize fit, reducing returns and improving your score over time.

Tactic #2: Follow the Title Formula Religiously

Myntra's algorithm rewards consistency. Structure every title like this:

Brand + Gender + Color + Product Type + Key Descriptor

Right: "Biba Women Mustard Yellow Embroidered Kurta Set"
Wrong: "Beautiful Yellow Kurta for Women by Biba"

Also, avoid:

• ALL CAPS (except brand names)
• Special characters like ★ or ✓
• Promotional text ("50% off", "Best seller")

Tactic #3: Complete Every Attribute Field

Go to your product edit page and scroll through all attributes. Even seemingly minor fields like "Ornamentation" or "Weave Pattern" matter. Myntra's algorithm interprets incomplete data as low effort.

Time investment: 5-10 minutes per product. Impact: 8-12 point score increase within 2 weeks.

Tactic #4: Write Unique, Detailed Descriptions

Stop using manufacturer descriptions. Write your own. Here's a template:

Paragraph 1: What it is + occasion ("A stunning red georgette saree perfect for weddings and festive occasions")
Paragraph 2: Fabric & construction details ("Crafted from lightweight georgette with intricate zari work along the border")
Paragraph 3: Styling tips ("Pair with gold jewelry and embellished heels for a traditional look")
Paragraph 4: Care instructions + brand promise

Avoid keyword stuffing. Write naturally, but include your category keywords once or twice.

Tactic #5: Monitor & Minimize Returns

High return rates kill your Style Score slowly but surely. Track your return reasons in Myntra Seller Portal:

• If "Size too small/large" is common: Revise your size chart or add fit notes
• If "Color mismatch" appears: Recalibrate your product photos
• If "Quality issues" spike: Audit your quality control process

Reducing returns from 25% to 15% can boost your score by 5-8 points over 2-3 months.

Tactic #6: Maintain Stock Consistency

Set up automatic alerts for low stock. Never let popular sizes go out of stock for more than 48 hours. If you're consistently OOS, Myntra's algorithm assumes unreliability and drops your score.

Smart move: If you know a product is trending, double your usual stock for S, M, L sizes. The algorithm rewards consistent availability during high-demand periods.

Tactic #7: Use Seasonal Keywords in Descriptions

Myntra's algorithm is seasonally aware. During festive seasons (Diwali, wedding season, summer), it prioritizes listings that mention relevant occasions.

Add seasonal context:

• "Perfect for Diwali celebrations"
• "Ideal summer cotton fabric"
• "Wedding season essential"

Update descriptions 2-3 weeks before major shopping seasons.

How Long Does It Take to See Results?

Based on our data from sellers who implemented these tactics:

• Week 1-2: Image and attribute updates reflect fastest—you'll see impressions start to climb
• Week 3-4: Title and description optimizations kick in, improving click-through rate
• Month 2-3: Lower return rates and better reviews compound, pushing scores higher

Most sellers see a 20-30% increase in organic impressions within 60 days of implementing all seven tactics.

Common Mistakes That Tank Your Style Score

Mistake #1: Using Watermarked or Logo-Heavy Images

Myntra's guidelines explicitly prohibit watermarks, logos, or promotional text on images. Yet we see sellers doing this constantly. Instant score penalty.

Mistake #2: Copying Competitor Descriptions Word-for-Word

Myntra detects duplicate content. If 10 sellers use the same manufacturer description, all 10 get penalized. Always write original copy.

Mistake #3: Ignoring Mobile Preview

80%+ of Myntra traffic is mobile. If your images don't look good on a phone screen (text too small, details unclear), bounce rate increases, indirectly hurting your score. Always preview on mobile.

Mistake #4: Inconsistent Product Naming Across Variants

If you list a kurta in 5 colors, keep the title structure identical except for color. Inconsistency confuses the algorithm and fragments your product equity.

Myntra Style Score vs. Other Ranking Factors

Style Score is crucial, but it's not the only thing Myntra's algorithm considers. Here's the approximate breakdown:

Translation: You can't just optimize your Style Score and ignore sales or reviews. But improving your Style Score is the fastest lever you control to get more visibility, which then drives sales and reviews.

Tools & Automation for Maintaining High Style Scores

Managing listings manually across hundreds or thousands of SKUs is practically impossible. That's where automation helps.

What top-performing Myntra sellers do:

• Use bulk editing tools to update attributes across similar products
• Set up templates for descriptions and titles
• Automate image resizing and background removal
• Track Style Score proxies (impressions, click-through rate) in dashboards

Platforms like EcomCatalog AI's Myntra catalog automation can generate optimized titles, descriptions, and even suggest image improvements based on Myntra's latest algorithm patterns—turning 30 minutes ka kaam into a 2-minute process.

Final Thoughts: Style Score Is Your Unfair Advantage

Most Myntra sellers focus only on pricing and promotions. They ignore Style Score because it's invisible and complex. That's your opportunity.

By systematically improving image quality, completing attributes, writing better descriptions, and monitoring returns, you can outrank competitors who might have better prices or bigger brands—simply because Myntra's algorithm trusts your listings more.

Start with the three highest-impact tactics:

1. Professional photography (Tactic #1)
2. Complete all attributes (Tactic #3)
3. Unique descriptions (Tactic #4)

Implement these for your top 20% revenue-generating products first. Track impressions and CTR weekly. Refine. Then scale to your full catalog.

The sellers who treat Style Score as a competitive advantage—not just a checkbox—are the ones consistently appearing on page 1 of Myntra search results.

Frequently Asked Questions

Want to automate Myntra listing optimization? EcomCatalog AI generates Myntra-optimized titles, descriptions, and attributes in seconds—helping you maintain high Style Scores across thousands of products without manual effort. Try it free for your first 50 listings.